In-game advertising the right way: Monetize, engage, retain

This report is based on a new survey of over 2,000 mobile game developers and players. It analyzes the survey to clarify the following for you:

What’s hot?
Rewarded ads are currently the biggest revenue generator for game developers

How do players feel about ads?
The majority are open to engaging with rewarded video ads.

How do rewarded ads affect player behavior?
If done right, rewarded video ads don’t have a negative impact on IAP revenue or player retention

Download to learn what works and what doesn’t

After reading the report, you’ll recognize the current trends in monetization backed up by hard numbers, and you’ll understand how to capitalize on the enormous potential of rewarded video ads.

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