From hobbyist to thriving mobile game studio
In 2012, Majid Khosravi began developing a mobile game with Unity in his spare time. Today, his games have over 10 million downloads, they turn a handsome profit, and Majid heads a thriving game studio with seven full-time employees who love their work as much as he does. This is Majid’s story.
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The challenge: Creating a game that is both engaging and successful
Building a profitable game would require, not only a game engine, but integrating a patchwork of different solutions, including ads, analytics, and IAP.
The solution: The Unity engine with built-in Ads, Analytics, and IAP featuresTwimler used analytics insight to segment players and then implement ads and IAPs in just the right way to keep players engaged and generate revenue.
The results:- Fruit Bump and Jewel Mash games have achieved over 10 million downloads
- DAU increased from around 500K to around 800K in two months
- IAP sales up 70% and Ads revenue up 60% since starting to use Unity Ads in 2015
- ARPDAU increased by 15%